Black Hills Energy

Ready

People only think about their energy provider during two times: 1. Their monthly bill. 2. A power outage. This left Black Hills Energy in a no love situation. How do you tell your customer’s you’re always there even if they don’t exactly notice? Simple. Stop talking about it and show them.

For the Ready campaign we put the spotlight on the aspirations Black Hills Energy play a small part in – the lives of their customers. From the ice dancer in rural Colorado to a small recording artist in Lincoln, Nebraska we showed their consumers just what is possible with Black Hills Energy as a silent partner.

Role: Art Director, Designer