TOURSIM Santa Fe
Art Direction
Design
Role:
Uncover Your Different
From the brief: “At the end of the day people won't remember what you said or did, they will remember how you made them feel.” – Maya Angelou (thanks strategy). Santa Fe is The City Different. A 100 year old tagline that it lives by today.
To bring the Uncover Your Different campaign to life we shot real as-it-happened lifestyle footage with three separate photographers – the photojournalist, the travel photographer, and the former creative director. What we go out of it was identical to Santa Fe, a fast paced montage of different cultures, experiences, sights, sounds, and feelings.
Role: Art Director, Designer
The Virtual Margarita Trail
The Margarita Trail is one of Santa Fe’s most popular attractions. When COVID hit we wanted to provide travelers with a way to experience the city from their homes. We asked some of the most popular restaurants on the list to share their margarita recipes and do a virtual how to for our audience.
Press: Forbes, Campaign US, Media Post
Unfolding Your Different
It’s hard to know what tugs at your heart strings if you haven’t tried it yet. The Uncover Your Different card deck was made to create custom travel itineraries, all while broadening horizons. The deck includes 52 cards of custom illustrations (done by me) that span the best of what Santa Fe has to experience.
