The Journey To Success
American Indian College Fund
To help drive awareness of the American Indian College Fund, we first needed to help people understand our cause and the obstacles that Native Americans face while trying to pursue higher education. To do this, our team thought there was no better metaphor than a literal maze.
For this activation, located in the Mall of America, we created a giant maze that illustrated the obstacles and challenges Native Americans face from birth. We used facts, figures, and American Indian College Fund student scholar’s own words to demonstrate Native American’s struggles.
Role: Art Director, Designer
In addition to the maze we featured a custom photobooth, real American Indian College Fund Scholars, and a change donation station.
“We can keep our culture, we can keep our way of life alive, if we’re put in the right position, with the right education, and the right mindset for our people.”
— Jason, Lummi Nation Tribe
